With a passion for cycling, health, athletic achievement and innovation, Madsen Giersing is delighted to have become a sponsor of the COBRA9 x Leigh Surveyors Race Team.
Established in 2010, the team is one of Australia’s longest running cycling teams, celebrated for its dynamic approach to racing, emphasising fun, race animation, and a strong media presence. The team’s roster includes notable cyclists such as Ben Carman, Christian Tunminello, Jake Cawthorn, James Bartlett, and Liam Cuthbertson, each bringing unique strengths and aspirations to the sport.
“I’m a passionate cyclist,” said Lasse Madsen. “While I’ll never reach the elite level, I love the camaraderie, friendships and positive experiences I get from cycling and can often be found taking on the river loop in Brisbane bright and early on a Sunday morning. I’m also a huge fan of innovation and have a huge respect for the ingenuity and craftsmanship that we have in Australia, particularly in custom manufacturing. This is something that COBRA9 and the racing team are founded on and as an active in-car supporter is something I witness at races across Australia.”
COBRA9 was founded in 2009 in Hobart, Tasmania, by podiatrists Nathan White and Chris Angel, initially producing plastic orthotics before transitioning to carbon composite materials in 2011. That same year, they launched the COBRA9 racing team, using competitive cycling as a testing ground for their products.
In 2013, they introduced the SemiPro line to redefine off-the-shelf orthotics, followed by the development of carbon fibre InnerCore technology in 2015, allowing for precise mechanical tuning and reduced mass.
The company expanded in 2017 by merging with the Pedaler Holdings Group, broadening its cycling-related health services in Brisbane. In 2022, COBRA9 entered the OEM market, developing innersoles for Bont, producing over 15,000 devices to date.
In 2024, COBRA9 took another step forward by incorporating in-house CNC fabrication, reinforcing its commitment to innovation and high-performance orthotic solutions.
“As the Innovators in Engineering Design, it is fantastic to be able to partner with an organisation and race team that values continuous development and a commitment to being the best of the best and having a lot of fun at the same time,” said Lasse.
